The logo for any company, especially an apparel company, is an integral part to its success. We want a logo that will appeal to the teenagers to late twenties crowd. The underground feel is a must. We want a small logo that can stand by itself or be combined with the text, "Lucha Shoes - Fight With Your Feet." These are leisure shoes worn without socks--simple throw on shoes, take to the beach, ride your bike to the local shop, simple but still very comfortable. We want a fresh new urban feel. We need a clean and concise logo that "says it all," and we're willing to take the time and spend the money necessary to get to this point.
Initially we hired someone out of India who we thought could do a good job for a very very low price. Unfortunately after receiving those concepts, we weren't impressed. We didn't see the right feel we were looking for. So now we are working with Capital G Design to get a logo that will fit. Take a look at a few of the logos and leave your comments, thoughts, feelings, ideas on what you like and dislike about them.
Lesson learned--when attempting to create a cultural feel with your logo, it helps to use a designer who knows and lives in that culture! Sometimes you can't explain a cultural feel through emails and skype.
Mike
