Wednesday, June 30, 2010

What Are You Fighting For?

We'd like to expand on the "Fight With Your Feet" theme we have created. For those of you who don't know, lucha is Spanish for "a fight." A few of you have commented, "Those shoes don't look like fighting shoes to me." You're absolutely right. These are not physical fighting shoes. These shoes will help people fight for good and against evil. Dave and I have decided that there isn't enough fighting for good in the world. So we are going to incorporate a personal, individual fight for good into each pair of shoes. Each person who purchases a pair of shoes will be able to personalize their Luchas to remind them what their fight is for. We haven't nailed down exactly how each one of you will be able to personalize your shoes. It might be a small tag you can write on, it might be simply writing on the bottom of the removable insole. If you have other ideas, please comment and let us know what you think would work well.

Are you fighting against racism? Cancer? Hate? Depression? War? Hunger? Are you fighting for peace? Love? Families? A loved one to succeed? The lists can go on and on. Every time you put on your Luchas, every step you take, will act as a reminder of your fight. Fight With Your Feet.

These pictures are of a volleyball team I've been helping coach for the last six months. Recently a member of our club, Rachel Steele, was diagnosed with Leukemia--and only two weeks before we were supposed to attend the national tournament in Reno, NV. Our team had orange jerseys made (which is Rachel's favorite color as well as the Leukemia awareness color). We also handed out orange ribbons to each team we played against--and some teams wore them to support this fight against Leukemia. Another of our Club Utah teams and countless parents made t-shirts in support of Rachel. A different club team's girls all put orange shoelaces in their shoes to show their support. They joined this good fight. These girls are fighting for Rachel--fighting against Leukemia.

Lucha Shoes, Fight With Your Feet, Fight the Good Fight!

1 comment:

  1. Am I understanding this correctly? You aren't actually donating anythings like TOMS does. You are just symbolically "fighting" against something. Correct?


Who loves Lucha?